Analyzing Business Markets

Brand to brand:

• Earlier, Quaker Oats was importing raw material from Australia. However, in 2008, it tied up with farmers in Punjab, MP, Karnataka, Rajasthan, Jharkhand, Maharashtra, West Bengal, for growing oats rather than exporting it. Thus, covering about 50000-60000 acres, involving around 40,000 farmers in 10 states of the country including those mentioned above.

•  The company is associated with Indian Grassland and Fodder Research Institute (IGFRI) in Jhansi, under the administrative control of ICAR and is mandated to conduct basic, strategic, applied and adaptive research development and training in forage production and it's utilization.

• It has a manufacturing plant spread over about 7.5 acres in Channo, Patiala where it is producing other snacks under PepsiCo.

• Currently, the majority of our packaging is made with recycled materials. So far this practice has enabled the reuse of over 9,500 tons of recycled paper per year.

• The retailers for the same are online stores and stores spread all over India in the major cities, at the major locations within the cities.

• The supply chain is improved by looking at the consumer database at a particular location.

Brand to Consumer:

Analyzing Consumer Markets:

• Quaker oats lies in the category of food; therefore, it lies in the physiological need which means that it meets your basic needs. 

• It is produced on a mass-scale.

• Since it directs "health" of the consumer, it somewhere fits in "need to belong" category in order to say, stay slim and healthy.