Brand Building is the key!
- Pepsico had just launched a campaign called the "Quaker Smart Heart Challenge" on TV, radio, cinema, digital, and new media to build awareness of the product.
- They are also doing massive sampling (both wet and dry) in retail, corporate, hospitals, etc. to introduce customers to the benefits of the oats.
- In order to build customer relationship, several ways to meet customer service goals are: Increasing online customer service and interaction.
- Provide answers to problems online.
- Become reliable and gain consumer trust.
- Start conversation and engage consumers by giving them health tips.
- Creating health awareness through polls and quizzes.
- Giving nutritional value of complementary foods along with oats.
- Create a user-centric experience policy Offer rules, tips and ways to get involved with Social, Service Media Team.
- Listen to consumers' needs and problems Respond quickly and efficiently.
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