Distribution

A typical supply chain for imported food products such as oats consist of:

Overseas exporter of oats 

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Indian importer in bulk and Packing in retail packs with Brand names 

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Distributor

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Supermarket/Food stores

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Consumers

Earlier, Quaker Oats was importing raw material from Australia. However, in 2008, it tied up with farmers in Punjab, MP, Karnataka, Rajasthan, for growing oats rather than exporting it.

In Pune, RamNaresh Enterprises is the leading exporter & wholesaler of oats who also claim their oats to provide features like enhanced shelf life, no adulteration, great taste and healthy. The  wholesaler are located at Keshavnagar Mundhwa in Pune.

Similarly, several wholesale outlets, retailing outlets, grocery stores, health markets, convenient stores, and so on are present in other states as well.