Buying Decision Making Process

• The reason people should consume oats is to keep a conscious check on their diet and health.

• Breakfast is apparently the most important meal of the day and one must try to consume maximum of the nutrients during that time of the day.

• Quaker oats provides nutrition, taste, is easy to cook and is easy to afford.

• With all its campaigns about "mission to make India heart healthy" and its continuous efforts to introduce new flavours from time to time to match the Indian taste, it does create an impact on the customer regarding the efforts that are being made to match their taste.

• The problem with the Indian market lies in the fact that some believe that Oats aren't quite filling. Although some may eat it for nutritional purpose while some may not substitute the breakfast and some may consume it at night for health reasons.

• It faces indirect competition from the usual breakfast of Indians which consists of idli, dosa, parathas, bread butter, poha, oats noodles and so on, whereas its direct competitors are the other brands in the same segment, for example, saffola oats, horlicks oats and so on.

• Quaker is trying to position itself everywhere possible in this segment. With the largest market share, it's proved that people are finding it appropriate to consume.

• People have tried oats for days and found themselves to have lost weight and thus, wanting to buy quaker oats again.