Quaker Oats had close to four years to establish its presence before other big players stepped into the breakfast oats space. It did this with traditional TV and print ads, as well as online.
- In 2008, Fritolay India, the snack foods division of PepsiCo, entered into a deal with the Indian Medical Association (IMA) whereby the IMA would endorse Quaker Oats. It was made to promote the product as healthy, promote the sales and influence consumer behavior.
- In 2009, apart from the usual social media presence, the company also created "Good Morning Heart" campaign, and it suddenly made an announcement for the office-goers that by 2010 around 46.9 million heart disease cases would be reported in India. With this data, the company urged people to change their eating habits and move to a healthier lifestyle. It then started the “mission to make India heart healthy” in collaboration with Apollo Hospitals, Chennai police and some corporate houses, where it offered an online health diagnostics, healthy cooking and fitness tips, personalized advice from nutrition specialists and dietitians.
- A new campaign includes a TV ad that shows people dozing off on buses, at work and at home; it then encourages consumers to fight the "human energy crisis" with the "good energy of Quaker" and its array of oatmeal-based products, from bars to hot cereal.
- Quaker is now promoting the use of oats in Indian dishes such as dosas, uttapams and idlis, which is quite an interesting direction. Consumers who have used these recipes appear to be loving them. Several positive comments regarding the experiments done by consumers can be read on the website from time to time. Discounts, coupons and prices are available on the website of Quaker Oats along with free Quaker recipes.
- Other websites like http://bigbasket.com/ also promote the sales by giving discounts.
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