Introduction to the Product & Marketing

What's Marketing?

Marketing, is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. It identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

Marketing’s key processes are: 

• Opportunity identification
• New product development
• Customer attraction
• Customer retention and loyalty building
• Order fulfillment

Introduction to the product

Name of the product:  Quaker Oats

Features: 

• Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits, which is scientifically proven to help reduce cholesterol. The key features of product are: Nutritious, Affordable, Simple, Delicious

• A health claim is any statement that characterizes the relationship between a food or a substance in a food with a disease or health-related condition. Such a claim explains that a food or food component may reduce the risk of a disease or a health-related condition. It must contain the elements of a substance and a disease or health-related condition. Further, they are limited to claims about disease risk reduction, and not regarding the claims about the diagnosis, cure, mitigation, or treatment of disease.

• All types of people buy Quaker Oats as it's a healthy product. The product targets all age groups.